Technical SEO & audits
Deep technical audits with a prioritized roadmap, and I implement them myself. Indexing recovery, schema, architecture, internal linking, Core Web Vitals, relaunches. The audit doesn't end up in a drawer.
Learn moreSEO & AI search · iGaming & YMYL · German & English
SEO and AI search visibility for sites where rankings actually move revenue.
15 years in the trenches. Technical audits I implement myself, content automation that scales, and a decade in iGaming and YMYL, where the rules are strict and the SERPs are brutal. In German and English. No handovers, no layers.
Why work with me
You talk to the person doing the work.
Three things that change how the engagement actually feels – and what you walk away with at the end.
- 01
Solo by design
You email me, I respond. No account managers, no junior SEOs you'll never meet, no awkward kickoff calls with five strangers. One brain. One line of accountability. The senior consultant doing the discovery is the senior consultant doing the implementation.
- 02
I ship the work
Most SEO consultants hand you a deck and disappear. I write the schema, deploy it to your CMS, fix the GSC errors, build the internal linking, debug the Make.com flow at 11pm. Audits get implemented because the same person doing the audit does the fix.
- 03
Automation as a force multiplier
Every engagement gets the option of an automation layer — Make.com, n8n, GPT pipelines — that keeps producing value after I'm gone. This is the part most agencies cannot do, and it's what turns a one-off audit into infrastructure your team owns forever.
What I do
Where I plug in.
AI search visibility
How often do ChatGPT, Perplexity and Google AI Overviews mention and cite you? I measure it with real buyer prompts in German and English, find out why competitors get cited instead, fix it, and track it monthly.
Learn moreAutomation & AI builds
Make.com and n8n pipelines that feed models verified data, plus websites and SEO tools I build with Claude Code and review line by line. Like this site and its free tools.
Learn moreiGaming & YMYL
A decade in German sports betting and casino affiliate SEO. GGL/GlüStV-aware content, E-E-A-T for YMYL, independent link risk reviews. You're fighting the same five brands on every SERP, and I know how that fight is won.
Learn moreRecent work
One engagement, one story.
Case 01 / 2025 · German sports betting · Daily content · Make.com
Daily betting tips, fully automated.
- ~45 → ~5 min
- ↘ Per article, team estimate
- Daily
- ↗ Publishing without a bottleneck
- In-house
- → Pipeline owned by the client
The situation
An established German sports betting site was producing daily tip articles manually — around 45 minutes per article, every morning, across multiple writers, with quality drift between authors. An editorial bottleneck was capping how much they could publish.
What I built
A production-grade Make.com pipeline pulling live odds and stats via two sports APIs, feeding GPT-4o a quality template based on the best-performing manual article, and routing finished drafts to Google Docs for editorial review. EU-football priority filter built in.
The result
By the team's own estimate, production went from around 45 minutes to about 5 minutes per article. The team now publishes far more daily content with consistent quality, and editors spend their time on review instead of drafting. The pipeline is still running, owned by the client team.
More case studies available under NDA on request.
About me
Started in 2012 with a fitness blog. Never looked back.
I've been doing SEO since 2012 — back when "EEAT" wasn't a thing and Google's biggest worry was Panda. I started with a fitness blog, learned the craft on the job, and built a career across affiliate publishing, iGaming, e-commerce, SaaS, and travel. Today I work as a solo consultant by choice, because I like doing the work, not managing the people who do the work.
My focus is on sites where SEO actually matters to the bottom line — where a ranking is revenue, not a vanity metric. If that's your site, we'll get along.
Let's talk
Got a site where rankings move revenue? Let's talk.
Fifteen minutes, no pitch deck. Tell me what's stuck and I'll tell you straight whether it's a quick fix or a real engagement.