Blog
Field notes on search.
SEO, AI search and content automation, written from real client work, not recycled listicles.
21 May 2026 · 9 min
Preventing GPT hallucination in automated content pipelines: How I structure Make.com flows with data injection
A pragmatic, battle-tested approach to stopping GPT-4o from inventing facts in automated Make.com content pipelines. Real war story, real fix
Read12 May 2026 · 6 min
EEAT 2.0
EEAT used to be the soft layer of SEO. In the LLM-retrieval era, it became the hardest, most measurable signal in the entire stack
8. Mai 2026 · 6 min
Linkbuilding in der KI-Suche – eine deutsche Antwort auf Andrew Holland
Warum KI-Suche Linkbuilding zur wichtigsten SEO-Disziplin macht – und was Praktiker im DACH-Raum 2026 konkret tun sollten. Eine Antwort auf Andrew Holland.
18 April 2026 · 2 min
Why Most SEO Audits End Up in a Drawer — And How to Fix That
Most SEO audits are technically excellent and operationally useless: why the audit-to-implementation gap happens and how to close it.