A decade in one of the most competitive and most regulated verticals in search. I help affiliates and operators win the SERPs that matter without putting their licence relationships, partners or domain at risk. In German and English.
In Germany, the GGL and the GlüStV set rules for which operators may be promoted and how bonuses, risks and age limits are communicated. Pages that rank but break the rules are a liability, not an asset.
Gambling is "your money or your life" territory. Real authors, real expertise, transparent affiliate relationships and responsible-gambling information aren't optional extras.
Every gambling niche has vendors selling placements on networks that look fine until an update hits. An independent review before you buy is cheaper than a recovery afterwards.
When ChatGPT or AI Overviews summarize betting offers, outdated bonus terms or unlicensed operators can surface next to your brand. Visibility in AI answers needs the same care as rankings.
Every finding comes with the page, the issue and a concrete fix. Not legal advice; I work alongside your legal team.
Only licensed operators promoted for the markets you target, with licence information where required.
Age limits, addiction-prevention notices and help resources, placed where users actually see them.
Bonus and promotion copy without misleading "free" or "risk-free" claims, with the terms visible.
Authors, reviews, sources, affiliate disclosures and editorial standards that hold up to scrutiny.
Link profile risk, odds and comparison page templates, hreflang for multi-market setups.
From my work
For a German sports betting site I built a Make.com pipeline that pulls live odds and stats from two sports APIs, drafts tip articles against a quality template, and routes every draft to an editor before publishing. Read the case or see how the content pipeline works.
from €3,900 one-time · 14 business days
For sports-betting and casino affiliates in Germany: GGL/GlüStV content requirements, YMYL trust signals and link risk, in one audit.
€2,900 one-time
An independent review of your backlink profile and link vendors, from someone who doesn't sell links.
from €4,500 /month · excl. link budgets
The Operator Retainer for regulated, high-competition gambling SERPs, with compliance review built in.
All prices net, plus VAT where applicable. All services & pricing
No. I check your content and pages against the advertising and player-protection requirements that matter for SEO, and flag what needs attention. Final calls belong with your legal counsel, and I'm happy to work alongside them.
No. I review link profiles and vendors, and help you decide what's worth buying. Not having a link inventory to sell is exactly what keeps the advice independent.
My depth is in the German-speaking market (Germany, Austria, Switzerland) and its regulation. I also work on English-language and multi-market setups, including hreflang and market expansion.
Both. Most of my iGaming work has been with affiliates and comparison sites, but the same audit and implementation work applies to operators.
No. In SERPs where the same five brands fight for every position, anyone who guarantees rankings is guessing. You get a clear plan, the implementation, and honest reporting.
Fifteen minutes, no pitch deck. Tell me your markets and what's stuck, and I'll tell you straight where the leverage is.