Redesigns, CMS changes and domain moves are where years of SEO quietly disappear: missing redirects, changed URLs, blocked staging settings that survive launch. I make sure the rankings you already have come with you.
Every URL that has traffic, links or rankings today, from crawl, Search Console and analytics.
A 1:1 redirect map, new URL rules, and what happens to content that goes away.
Templates, canonicals, hreflang, robots and rendering checked before anything goes live.
Redirects, indexing signals and sitemaps verified live, with your developers on the line.
Daily checks at first, then weekly: crawl errors, lost rankings, anything that slipped through.
A recent example
This site itself moved from WordPress to a static setup on Cloudflare. Before the switch, every one of the 26 old URLs was mapped: it either keeps its address or gets a 301 to its new home, and the new build was crawled for broken internal links.
from €4,900 up to 500 URLs · medium from €8,900 · large from €14,900
Redesigns, CMS moves and domain changes without losing the rankings you already have.
€3,490 one-time · 14 business days
A deep technical and AI-readiness audit with a prioritized 90-day roadmap, and I can implement it myself if you want to continue. About 4 consulting days.
All prices net, plus VAT where applicable. All services & pricing
Ideally before the new site is designed: URL structure, templates and content decisions made early are cheap; changing them after launch is not. At the latest, before staging is final.
Up to 500 indexable URLs, up to 5 page templates, one language, and one change: a new CMS or a new domain, not both. Medium (from €8,900): 500–5,000 URLs, two languages, or CMS and domain changing together. Large (from €14,900): over 5,000 URLs, three or more languages, or a shop with faceted navigation, including go-live support and 8 weeks of monitoring.
Yes. Usually an agency builds and I make sure search survives it: specs, redirect maps, staging reviews and launch-day checks, in their tickets and in their language.
Some short-term movement after a large migration is normal. The 6-week monitoring window exists to catch the drops that are not: missing redirects, blocked sections, broken canonicals. I fix those directly or hand your team exact instructions.
The earlier we talk, the cheaper it gets. Fifteen minutes is enough to tell you what your migration actually needs.