Free tools, built from real client work
Every tool here came out of an actual engagement – a calculator I built to justify an automation budget, a checker I ran a hundred times debugging indexing. I cleaned them up and put them here. No email wall on the free ones. Use them, and if the problem’s bigger than a tool can fix, you know where the call button is.
Content Automation ROI Calculator
Articles per month × minutes each × your hourly rate → what manual content actually costs you, against a production pipeline. It’s the same maths I used to take one client from 45 minutes an article to under 5. Takes 30 seconds
Content Automation ROI Calculator
What manual content really costs you, vs. a production pipeline. The exact maths behind a 45-to-5-minute build.
Indexing Check
Paste a URL — it flags what's blocking indexing: robots.txt, noindex, canonical conflicts, missing sitemap.
SEO Mini-Audit
Domain in, a fast on-page health read out — Core Web Vitals, schema, indexing and architecture signals.
Schema Generator
Clean JSON-LD for FAQ, HowTo and LocalBusiness — German UX, copy-paste ready, no markup knowledge needed.
I don't build tools for traffic. I build them because I needed them
Most “free SEO tools” are lead-gen funnels dressed up as utilities — thin, gated, built by a marketing team that’s never run an audit. Mine are the opposite: working tools pulled straight out of client work, the same ones I use at midnight debugging a Make.com flow or a noindex’d archive. If a tool here saves you an hour, good. If it shows you a problem you can’t fix alone, that’s what the engagements are for — they start at €3,490 and they’re run end-to-end by me.
Questions that always come up
Are these really free?
The tools on this page are free with no signup. The only gated item is the automation Blueprint Pack, which I trade for an email because it's a direct preview of paid work.
Will Google penalise content made with your automation tools?
No — Google ranks helpful content regardless of how it's produced. The risk is unedited, fact-thin output, which is exactly what my pipelines are built to avoid through data injection and editorial review.
Do the tools store my data?
The free calculators and checkers run in your browser and don't store inputs. The Blueprint Pack form collects only your email.
My site isn't indexing — can the Indexing Check fix it?
It tells you what's blocking indexing — robots.txt, noindex, canonical conflicts, missing sitemap. Fixing it is sometimes a five-minute edit and sometimes an architecture problem. The tool tells you which.
Can you build a custom tool for my team?
Yes — internal SEO tools and automation are part of what I do. Book a call.
Talk to me
Tool didn't cut it? Let's talk.
Fifteen minutes, no pitch deck. If a free tool surfaced something messy, I'll tell you straight whether it's a quick fix or a project.
Book a 15-min call →