Content Automation
Publish 10× more content. Review it in 10 minutes per article.
A custom pipeline that pulls live data, writes structured drafts, and stages them in your CMS — so your team only does the part that needs a human: the final review. Built once, runs daily.
Manual content production doesn't scale. Its costs do.
At €0,12–0,20 per word, a single 1.000-word article costs €120–200 from a decent freelancer — before briefing, revisions, and the two weeks of lead time. Publish 60 articles a month and you’re spending the salary of a full-time hire on content that still arrives inconsistent in structure, tone, and SEO basics.
The uncomfortable part: most recurring content formats — match previews, product roundups, data-driven comparisons, local guides, news summaries — follow the same structure every single time. You’re paying human rates for template work.
What an automated content pipeline actually is
How it works
Not “ChatGPT writes my blog.” A production line.
A pipeline is a fixed, quality-controlled assembly line. Five stages, every article, every time.
Data in
The pipeline pulls structured, verified data from APIs and feeds — odds, prices, specs, schedules, inventory. No data source, no article. That's the hallucination firewall.
Structured generation
A tuned system prompt turns that data into a draft matching your exact format — your headings, your tone, your internal linking rules, your schema. Identical structure, every time.
Quality gates
Automated checks before anything reaches you: fact consistency against the source data, length, forbidden claims, duplicate detection.
Staged in your CMS
Drafts land in WordPress with title, meta, schema, and categories already set. Nothing auto-publishes without your sign-off unless you want it to.
Your few minutes
A human reviews, adjusts a sentence if needed, hits publish. That's the whole manual workload.
What does that mean in euros for you?
Free calculator
What is manual content production actually costing you?
What freelance content production costs you per month — versus an automated pipeline that needs only a 5-minute editorial review per article. Drag the sliders or type your numbers directly.
Automated cost = 5 min editorial review at your hourly rate. Assumes the pipeline replaces the per-word freelance fee. Engagement reference: €3,990. Estimates only.
Use cases
Where pipelines beat people (and where they don't)
Strong fits are recurring, data-driven formats — the content where you're currently paying human rates for template work.
Sports & betting
Daily previews, odds movement, results coverage — same structure, fresh data, every day.
E-commerce & affiliate
Product comparisons, price updates, category texts that stay current without a content team.
Travel & local
Destination guides, seasonal updates, event calendars — refreshed automatically.
Automotive & technical
Spec pages, model comparisons, how-to content built from structured data.
B2B & SaaS
Changelog posts, integration pages, programmatic landing pages at scale.
News-adjacent
Market summaries, regulatory updates, weekly roundups — minutes after the data lands.
What changes
When the pipeline runs, the economics flip.
Cost per article drops ~95%
From €120–200 freelance to under €5 in review time and tokens.
Lead time: weeks → minutes
React to events, price changes, and news same-day instead of next sprint.
Consistency by design
Every article carries your structure, schema, and internal links. No more editing freelancers back on-brand.
Scales without hiring
60 or 600 articles a month is a config change, not a recruiting project.
Your data stays the source of truth
Generation is grounded in your feeds — exactly what keeps quality stable and hallucinations out.
You keep editorial control
Nothing publishes without human review unless you decide otherwise.
The math, side by side
Freelance writers
Paid per word, per article
- €7.200–12.000 / month at 60 articles
- Days to weeks lead time per piece
- Scaling = finding & briefing more writers
- Structure and tone vary per writer
- No setup cost
- Good for opinion & storytelling pieces
Based on DACH market rates of €0,12–0,20 per word.
In-house writer
Salaried content role
- €5.500+ / month total employer cost
- Capacity caps at ~20–40 articles / month
- Scaling = hiring, onboarding, managing
- Consistent brand voice
- Recruiting cost & ramp-up time
- Deep product knowledge over time
Mid-level content manager, DACH gross salary plus employer contributions.
Automated pipeline
Custom build, human review
- ~€250–300 / month at 60 articles
- Minutes from data to staged draft
- 60 or 600 articles: a config change
- Identical structure, schema & linking every time
- One-time setup from €3.990
- You own the pipeline — no lock-in
Setup excludes AI token costs (run on your accounts; typically under €1 per article). Pays for itself in month one at 30+ articles / month.
Multi-Language / Multi-Site
For brands producing across markets — one shared infrastructure, per-market output in every language you publish in.
- Everything in The Pipeline Setup
- Per-language prompt sets & tone calibration
- hreflang-aware templates & market-specific data sources
- Shared monitoring across all properties
- Rollout plan per market
The Pipeline Setup
A production content pipeline for one site, one language — from data source to reviewed draft in your CMS. Built by me, owned by you.
- Workflow architecture + data source integration (APIs, feeds)
- System prompt engineered on your best article as the template
- Quality gates: fact checks against source data, length & claim rules
- Drafts staged in WordPress with meta, schema & categories set
- Documentation + handover session — no lock-in
- 30 days of post-launch adjustments
The Operator Retainer
Ongoing senior SEO oversight with automation built in. For sites where rankings directly drive revenue.
- Continuous technical SEO oversight
- Monthly Make.com / n8n automation work
- Pipeline maintenance & new content formats
- GSC monitoring + monthly executive summary
- 2 strategy calls per month + Slack access
Setup prices exclude AI token costs — these run on your own API accounts for full cost control. Typical magnitude: under €1 per article, €10–40/month at 60 articles.
Questions that always come up
What exactly does the €3.990 setup include?
The complete build: workflow architecture, integration of your data sources (APIs, feeds), system prompt engineering based on your best existing article as the format template, automated quality gates, CMS integration with drafts staged in WordPress, an editorial review workflow, documentation, a handover session, and 30 days of post-launch adjustments. It is a one-time fee — the pipeline belongs to you afterwards.
What are token costs and why are they not included?
Token costs are the usage fees of the AI provider (e.g. OpenAI or Anthropic) for generating text. They run on your own API account so you have full cost control and no markup from me. In practice they are small: typically well under €1 per article. A site publishing 60 articles a month usually spends €10–40 on tokens — compared to €7.000+ for the same volume from freelancers.
Will Google penalize AI-generated content?
Google's published position is that it rewards helpful content regardless of how it is produced, and penalizes content created primarily to manipulate rankings — human-written spam included. That is why the pipeline is grounded in verified data sources, follows a fixed quality structure, and keeps a human review before publishing. Data-driven, useful, reviewed content is exactly what this builds.
Which content types are a good fit — and which are not?
Strong fits are recurring, data-driven formats: sports previews, product comparisons, price and spec pages, destination guides, market summaries, programmatic landing pages. Poor fits are opinion pieces, brand storytelling, and anything without a reliable data source behind it. If your use case is in the second bucket, I will tell you in the first call — sometimes no pipeline is the honest answer.
How long does the setup take?
A single-site, single-language pipeline is typically live within 2–4 weeks, depending on how quickly data source access and CMS credentials are available. The first week produces reviewable test articles; the remaining time goes into prompt refinement and quality gates.
Do I still need an editor?
Yes — deliberately. The pipeline stages drafts; a human approves them. That review takes about 5 minutes per article because structure, data, meta and schema are already handled. Full auto-publishing is technically possible and some clients use it for low-risk formats, but human sign-off is the default I recommend.
Ready?
Your content costs have a number. Let's find out how much smaller it could be.
15 minutes, no pitch deck. Bring your current production costs and your data sources — I'll tell you straight whether a pipeline makes sense, what it would save, and what it would cost. If it doesn't fit, I'll say that too.
You talk to the person who builds it. Replies within 24h.