Workshops & in-house training

Workshops that leave your team doing it.

Half or full day, remote, in German or English. Built on your own site and real work, not slides, so your team can apply it the next morning.

Topics

Four workshops, each tailored to your site.

Marketing, content, leadership

AI search for marketing teams

  • How ChatGPT, Perplexity and AI Overviews pick their sources
  • Measuring your own AI visibility with a simple prompt set
  • What to change on your pages, and what to ignore
  • Live: your brand, your competitors, your prompts

Content and ops teams

Content automation with Make.com / n8n

  • Data injection: why pipelines without source data hallucinate
  • Building a draft pipeline against a quality template
  • Quality gates and the human review step
  • Live: we build one flow for your use case together

Marketing, content, SEO

Claude for SEO & content teams

  • Setting up shared projects with your brand voice and SEO rules
  • Reusable workflows for briefs, content updates and QA
  • Fact-checking and review habits that keep output accurate
  • Live: we build your team's first workflows together

Developers, product teams

Technical SEO for developers

  • Rendering, crawling and indexing in modern frameworks
  • Canonicals, hreflang and structured data done right
  • Shipping without SEO regressions: checks for your pipeline
  • Live: we review your own templates
Packages

Formats and follow-up.

Workshops & In-house Training

€1,490 / €2,900 half day / full day · remote, DE or EN · flat up to 12

Hands-on sessions for marketing, content and dev teams, built on real work, not slides.

  • AI search for marketing teams
  • Content automation with Make.com / n8n and data injection
  • Claude for SEO & content teams
  • Technical SEO for developers
  • Recording + material included

Advisory

€1,890 /month · 3-mo minimum

Senior SEO and AI-search judgment on call, for teams that do the implementation themselves. About 1.5 days a month.

  • 2 strategy calls per month
  • Async access via Slack or email
  • Review of tickets, briefs, releases and migrations before they ship
  • Monthly priorities memo
  • Upgrade to Operator any time

All prices net, plus VAT where applicable. All services & pricing

Questions

Frequently asked.

Remote or on-site?

Remote by default, in German or English. On-site is possible on request for €500 extra plus travel costs.

How many people can join?

Up to 12 for the hands-on formats, so everyone gets to work on real examples. Larger groups work as talk-plus-Q&A.

Is it generic or about our site?

About your site. Before the session I review your pages and prepare examples from them, so the team leaves with changes they can make the next day.

Let's talk

Planning training for your team?

Tell me who's in the room and what they should be able to do afterwards. I'll suggest a format and an agenda.