Technical SEO, audited and implemented

I find what stops search engines and AI crawlers from reading, indexing and ranking your pages, and I fix it myself or with your developers. 14 years of SEO, in-house, at agencies and for my own clients.

Experience from

  • ClickOut MediaiGaming, crypto, AI operations, 2022 to 2026
  • XXXLutz (moemax)In-house SEO across five country domains
  • DHBW HeilbronnLecturer in online marketing
  • Fiverr Pro425+ projects, top 10%

What a technical audit covers

Indexing and crawling

Which pages Google can reach, render and index, and why the others drop out: status codes, noindex, canonicals, robots.txt and sitemaps.

Site structure and internal links

How deep important pages sit, which templates waste crawl budget and where internal links point at the wrong pages.

Structured data

Markup that matches what the page is about and still earns rich results in 2026, checked against Google's current documentation.

Speed and Core Web Vitals

Real Chrome user data for your templates, and the few changes that move LCP, INP and CLS.

International setup

hreflang, country versions and canonicals for sites in several languages or markets. I ran SEO across five country domains in-house.

Relaunches

Redirect maps, staging checks and launch-day monitoring, so rankings move with you. More on website migration support.

What a finding looks like

A real run of the free robots.txt tester on zalando.de: for every crawler and AI bot, the rule that decides, with its line number.

The audit gives you the same precision for your whole site, not just one file: every finding with where it is, what it costs you and the exact fix, sorted by impact.

Test a robots.txt yourself

robots.txt tester result for zalando.de: Googlebot, Bingbot and AI bots with the rule that decides for each

How a project usually runs

  1. 1

    Diagnostic

    A written verdict and the five fixes that matter most, in five working days.

  2. 2

    Audit

    The full technical and AI-readiness audit with a 90-day plan.

  3. 3

    Sprint

    Four weeks of me implementing the plan, with your developers or on my own.

  4. 4

    Retainer

    About four days a month of ongoing work, if you want it.

Technical SEO packages and prices

Search & AI Diagnostic

€290 one-time, 5 business days

A fast, written verdict on why traffic or AI visibility is stuck, and the five things to fix first. The fee is credited in full if you book the Foundation Audit within 60 days.

  • Indexing and technical blocker check (manual, not just the free tool)
  • Traffic-drop analysis: 16 months of Search Console against the Google update timeline
  • AI visibility snapshot: 20 buyer prompts in DE/EN across ChatGPT, Perplexity and Google AI Overviews
Everything included (5)
  • 3–5 page written verdict with the top 5 actions
  • 30-minute walkthrough call

The Foundation Audit

€1,890 one-time, 14 business days

A deep technical and AI-readiness audit with a prioritized 90-day roadmap, and I can implement it myself if you want to continue. About 4 consulting days.

  • Full technical SEO audit (crawl, indexing, CWV, schema, internal linking)
  • AI-search readiness: crawler access, rendering, structured data, entity signals
  • Competitive landscape + keyword opportunity analysis
Everything included (6)
  • 90-day prioritized roadmap (effort vs. impact scored)
  • 60-minute walkthrough call + recording
  • 30 days of email follow-up questions

The Operator Retainer

€1,890 /month, 3-mo minimum

Ongoing senior SEO with implementation and content automation built in. About 4 days a month of hands-on work.

  • Continuous technical SEO oversight and fixes
  • Monthly Make.com / n8n automation work
  • AI visibility monitoring included
Everything included (6)
  • GSC monitoring + monthly executive summary
  • 2 strategy calls per month + Slack access
  • Quarterly deep-dive review

All prices are final, no VAT on top. All services & pricing

Common questions

What is the difference between the diagnostic and the audit?

The diagnostic is a five-day verdict on what holds your site back and the five fixes to start with. The audit is the full picture with a 90-day plan. The diagnostic fee counts towards the audit if you book within 60 days.

Do you implement the fixes yourself?

Yes, in the sprint and the retainer. I write precise tickets for your developers or push changes to staging myself.

How soon do technical fixes show?

Indexing and markup fixes often show within a few weeks in Search Console. Ranking changes usually take longer and depend on the content and links around them.

Not sure where your site is stuck?

Fifteen minutes on a video call, or start with the €290 diagnostic.